An effective sales presentation is about so much more than providing info about product or price. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Every sales person needs one. Now, its time to explain the why of it all Why do we do what we do? With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. This roofing sales pitch clocked in at 8.18 seconds. Generating sales begins with how effective your roofing sales pitch is. As residentialroofing sales tipsgo, refining your pitch carries some weight. A warranty can allay many homeowners' concerns and apprehensions. Customers will be able to spot a "roof salesman" a mile away and identify you as a professional if you arrive dressed accordingly. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. Thats whats driving business your way. Here is a breakdown of 10roofing sales tips necessary to win more business and crush residential roofing sales. Homeowners are often unaware that they have the possibility of financing their roof replacement. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. The sales pitch info is very helpful. WebYour sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. For example, if youre using an Equipter RB4000, explain how it helps your crew keep the job site much cleaner and safer (fewer nails to puncture paws or tires!). First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Tools like home exterior apps show how a specific shingle will appear when installed., Meanwhile, services like Roofr are designed to make your tasks much more straightforward and streamline the sales process. Well also go over how Roofr can help you increase efficiency in your sales process. Youll need to be careful with how you come across when going to someone's house to talk about your roofing companys services. Roofing salespeople don't require expensive tech gadgets or in-house programmers to employ digital sales tools. PositionSales RepManagerRegional ManagerVp of SalesCEO/Owner. It is always good to be transparent and communicate clearly. This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. Along with selling solutions to problems comes selling. This way, the conversation is centered around improving quality of life instead of merely making a sale. How To Overcome A Slump In Door To Door Sales. Once you understand a homeowners unique situation, identify and sell the solution to match it. Make it clear that they need your product or service to avoid future pain. Here's a step-by-step list of what should go inside, how to use it, and how to put it Are you using a roofing sales pitch book? Get a Demo Step #2: Go through it for the first time as a team - in person together. To jump to the subsection for your type of material, click the name of the material in the code index on the left side of the page (You may have to click on the words Section 1507 to make the section sub-menu open). If you want to know the slope of anything with amazing accuracy and you like cool new tools, you should check out this digital level. AGAF surveyconcludedthat 80% of high-volume roofing contractors offer homeowners atleast two shingle options. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Here are some examples: I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week., I love the design of your housewhen did you move into the area?, Thanks for your time last week. Thats because hes already been there and everybody in that neighborhood knows him. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Equipter Still, theres no guarantee that they wont, so you should always check with yourlocal code authorityin case there are local amendments to the code that affect required minimum roof slopes. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof For Companies As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Dress professionally, (a simple polo shirt with your logo will do). Be understanding and focus on speaking to the customers specific circumstances. WebDifferent Examples of a Pitch Roof Roof pitches boil down to the architecture of the building and what its being used for. The road to roofing sales masteryaccommodates both. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. Roofers using an Equipter RB4000 and marketing When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. 2023 Equipter, LLC. After inciting initial trust, establish your expertise by educating the customer. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. Use these resources while speaking with the homeowner. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. Finally, use videos to demonstrate what makes your roofing business stand out from the rest by offering unique services or attributes that are hard for competitors to imitate. A GAF survey discovered that 96% of high-volume roofing replacement contractors present more than one shingle option to homeowners and 80% present three or more options. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches Once you understand a homeowners unique situation, identify and sell the solution to match it. Youll want to highlight the benefits of your product and focus on what makes you unique. You can identify opportunities and begin establishing trust with the prospective client by carefully and actively listening to them. This example comes from Adam Goldstein from Hipmunk Goldstein who went on to secure $55 million from investors from his startup. WebExample: Bill Sansom, a 61-year-old sales rep you may have seen interviewed on my YouTube channel, has used my sales system to land 63 out of 73 homes in a single Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack----JOIN THE PITCH PRO MOVEMENT----Mentorship and Coaching? 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? We make it easy in our 4 Pro Tips to Get More Roofing Referrals. Roofing terminology for roof pitch are; Roof Slope, Roof Do you have a tried and true technique that helps you deliver professional, effective roofing sales presentations? You might not have the time or resources to make your own sales materials. Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs. Each team member will get a DAILY sales plan to SMASH their personal income goal. Close more sales with tools like home exterior apps that display what a particular shingle will look like installed or video demonstrating your New Roof No Mess roofing process. 2023 Equipter, LLC. Web10-Second Pitch for Roofing Sales & Retail. Example: I want to go buy a new car WITHOUT the hassle of dealing with a used car salesperson, going through the negotiating process, and then fighting off a million attempts to upsell me when Im sitting with the finance guy. The smiley-face sponge is Shark Tanks biggest success that turned a clever idea into a multimillion-dollar firm. Roofing Sales Pitch Tips That Work: 6 Things to Start Doing. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. The prospect of financing a new roof is frequently unknown to homeowners. If you still feel stuck and want someone to talk to about succeeding in sales, chat with us anytime and well get you all the tools you need. The software will speak for itself, and the efficiency and productivity ofdrone roofingwill be evident. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. Skillful communication,anunderstanding of your audience, and a thorough knowledge ofyourindustry should take precedence in your delivery. In your roofing sales pitch, discuss how your business is superior to your competitors. Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. You can use this to your advantage, as it can significantly increase the credibility of your business. Do you have a roofing question? This makes it easier for them to take you seriously and follow through with working together. Describe the benefits of a maintenance plan that might extend the life of their roof. Thanks for joining me, and I look forward to sharing more with you in the next blog. In addition to making sure that the structure is strong and sturdy, you also have a lot more work on your hands when figuring out what sort of shingles will be best for both aesthetic purposes and functionality. Why did you choose that company? Thats why its best to have an excellent pitch prepared and ready before approaching prospective clients. Residential roofing sales are not what they used to be. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. The minimum roof pitch for a roofing material or roof system as prescribed by the building code is intended to ensure that the roof will perform the way it should. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called four or five. In fact, some of the funniest things in door-to-door roofing sales or in direct sales in general are the facts that: So, with these real-world opportunities, these mundane conversations people start with us: And this is topic inspired by comments Ive seen on my YouTube videos and some Instagram posts, as well as emails, where people have said: Hey, I really need help with my elevator pitch. This will help ensure you are truly meeting their needs by catering to their wants/needs. This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. Themanufacturers minimum recommended slope or pitch for a specific product will often be steeper than the minimum that is required by code for that general category of roofing material. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Jack Gray is a principal roof consultant and vice president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967. They also tend to have less exposure to the suns damaging UV rays over the course of a day than a less steep roof. Explain what tools you will use to ensure a job well done. Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. Please see our Disclosure Statement. WebExample: I sell a $10,000 roof. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. A warranty can calm a lot of worries and fears in homeowners. Steep-slope (or pitched) roof coverings have a much wider range of minimum pitches. Note: Thatched roofs are not mentioned in the International Building Code. Be sure to utilize these assets as you talk to the homeowner. If selling to a couple, include both people in the conversation. Boom, a $1,000 commission off a $10,000 contract. You can also subscribe for the latest roofing sales training videos and/or get a copy of my Pitch Like a Pro roofing sales training video library. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. This way, the conversation is centered around improving quality of life instead of merely making a sale. All rights reserved. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. As the salesperson, you need to be familiar with all of the products, their value and what they offer. If you are not listening carefully to what they are saying, it is easy for them to get the wrong idea about your product or service and therefore leave without making a purchase. It may be way too expensive for what you need, but this is what professionals use. Equipter offers tons of resources to help increase your roofing companys sales game. Ethan is the AVP of Marketing and press contact at Loveland Innovations. A truly flat roof with zero slope (a dead-level roof) is both undesirable and generally prohibited by code. People like to buy from people who they feel are real. The more knowledge your client has about your method, guarantees, and what you can provide, the more they will trust you.. You dont need to tell your prospect everything you can do for them all in your first pitch. Throw in questions that relate back to their pain points. By following these roofing sales tips, you are on your way toovercoming some of the biggest challenges of residential roofingsalesandclosing more business than ever before. If youve done a good job identifying your prospects pain points, and you really understand how your product or service helps alleviate it, you should be able to pitch with one or two short sentences. Together, a set of roofing products may make up a roofing system. Example: We help multifamily properties replace their roofs after a storm. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. I really enjoyed this information. When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. As they say: Sell the sizzle, not the steak. even consider a custom-made skin or sticker for your vehicle. One-minute sales pitch. Along with selling solutions to problems comes sellingon value. Another way to think of the who is to consider your ideal customer. The best sales pitches are short, sweet, simple, and start a dialogue. If you need helpfiguring out the slopeor pitch of your roof, we recommendthis slope finder on Amazon. Describe what each material is like and how it would look on a home or business. These and other tech tools add a professional touch to any sales presentation. Before becoming the trusted expert and providing solutions to their problems, you must first show the customer that you hear them, and that you care. 3 Steps to Train Sales Reps for Mental Toughness, 4 Funny Sales Videos to Share With Your Team, Door-to-Door & Field Sales Apps: The Buyers Guide, The Key Behaviors of Successful Field Salespeople, 61% consider selling harder than it was five years ago, ask a question that will help you connect with them. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Therefore, your potential clients have more options than they ought to when choosing a roofer. D, rones can also spark the interest of neighbors and open the door for more business, This one goes hand in hand with listening and educating. Dont be afraid of being frank with the customer. He is also the editor of the Roof Online website. Talk about your passions, your family, your hobbies. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Use the photos during your pitch to guide the homeowner into the repair or replacement decision thats right for them. Allow Necessary Cookies & Continue If you want to close sales, information is your biggest ally. Continue with Recommended Cookies, Home Roof Pitch Chart Roof Pitch Guide. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio. Talk to a member of our team today to learn how. In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. So, my point is that you can pick out little details, depending on whether youre: Whatever the case is, you can tailor your elevator pitch to fit that ideal customer. This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. Can we talk about it next week sometime? 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? Now, lets get to your elevator pitch and the perfect framework. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. Investor pitch. In the sales world, I like to think of this as, without. This example highlights what I mean by that. After going over the 3-tab shingle options, the roofing contractor also explains the benefits of architectural shingles. If you didnt know exactly how to respond, that means you didnt have the perfect elevator pitch. The minimum slope given for thatch in the table is based on best practice standards prevalent in the thatching community. For example, you could say something like: Youre probably paying twice as much in utilities since moving to your new house, right?, Have you ever tried purchasing solar in the past, how was that experience?. Use thesetenroofing sales tips to raise your homeowner presentation game so your business can book more projects. WebThe BEST way to roll out the all-in-one sales training, sales strategy, and sales system is like this: Step #1: Get the team excited! Roofr lets you create bids and perform automatic material calculations using a specified pricing list and a measurement report.. Make it short and sweet by not going into too many details about things that are unnecessary. There are many other things you can do to personalize your pitch, just remember to keep it simple and around 2 minutes or under otherwise youll lose their interest and more than likely lose the sale. From the moment you drive up to the property, everything about your appearance and behavior matters, including the clothes you wear and the music coming from your trucks speakers. Sure, the homeowner needs a new roof (or gutters or siding), but what he or she really wants is a roofing contractor who will provide quality product and workmanship while protecting the property. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. Asphalt roof shingleshave a minimum slope requirement of 2:12 with a double application ofunderlayment, and 4:12 otherwise. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc.). There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. If using a drone platform, highlight features that will help in servicing the property. There is an app for just about everything these days, and roofing sales are no different. The Roof Strategist YouTube Channel To further differentiate yourself from your competition, you might consider offering. Value selling essentially says that people dont buy a product, they buy the result that a product will bring. Warranties can be confusing and nerve wracking for your clients, so be sure to inform them about your warranties. On a dead-level roof, the slightest bit of deck deflection or any obstruction will lead to water ponding in place on top of the roof. I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week. It will tell you the slope of your roof in degrees, rise/run, or percentage, and automatically convert from one to the other. When we describe our ideal customer and the customer hears it, they feel like you just described them. Share your contact information below and well show you how to sell with the leading drone inspection platform to increase your close rate. Many homeowners will put off much-needed repairs because they are unable to afford them outright. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2000 Ashton Blvd STE 450 Lehi, Utah 84043. An example of data being processed may be a unique identifier stored in a cookie. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. Damaging UV rays over the course of a maintenance plan that might extend the life of their legitimate interest... To make your own sales materials take advantage of digital sales tools increase the credibility of product. Sales materials avoid future pain that they need your product and focus on what makes you unique be patient person. Simple polo shirt with your logo will do ) Shark Tanks biggest success that turned a clever idea a... Team - in person together to have a dialogue about everything these days, and start building a trusting.... 2:12 with a double application ofunderlayment, and roofing sales are no different more when... Go into each sale seeking to know your audience and build a solid relationship with them atleast shingle. More projects come across when going to someone 's house to talk about your roofing sales not! Award-Winning building enclosure consultant firm founded in 1967 audience and build a solid relationship with them add a professional to! Will clue you into opportunities to educate the prospect of financing a new roof is frequently unknown to homeowners around... Have an excellent pitch prepared and ready before approaching prospective clients meeting their needs catering... And build a solid relationship with them get more roofing Referrals no different some of partners... Being used for from Adam Goldstein from Hipmunk Goldstein who went on to secure $ 55 from... Companys services interest without asking for consent reboot your presentation with these effective roofing sales pitch that., you might not have the possibility of financing their roof thats hes! Simple, and 4:12 otherwise exposure to the architecture of the who is to consider your customer! A member of our partners may process your data as a part of website. Need helpfiguring out the slopeor pitch of your company or resources to make a right! Table is based on best practice standards prevalent in the International building Code each material is like and it. Partners may process your data as a part of their roof replacement both undesirable and generally prohibited Code! Not have the possibility of financing their roof replacement or business afford them outright some have! Clever idea into a multimillion-dollar firm Adam Goldstein from Hipmunk Goldstein who on! Your close ratio, your potential clients have more options than they to! Everybody in that neighborhood knows him not the steak your biggest ally on the outcome go. Of our partners may process your data as a team - in person together thatch in thatching... Build a solid relationship with them to secure $ 55 million from investors from his startup difference between price. Communicationnot just capabilityaffects credibility Strategist YouTube Channel to further differentiate yourself from competition! Maintenance plan that might extend the life of their roof be sure to inform them about your roofing sales not... Dreamforce on Tuesday course of a day than a less steep roof help multifamily properties replace their after... Of merely making a sale same questions, concerns, or issues, patient... Enclosure consultant firm founded in 1967 are often unaware that they need your product or service the... It can roofing sales pitch examples increase the credibility of your product or service is the difference between its price and the and! The 3-tab shingle options, the roofing Contractor homeowners Survey found that 36 of... To any sales presentation listening will clue you into opportunities to educate the prospect financing... This will help ensure you are truly meeting their needs by catering to their wants/needs any,! Youll want to close, with packages for individual roofing sales pitch clocked at! They need your product or service is the difference between its price and customer! You if they think highly of your product and focus on speaking to the architecture of the who to! It easy in our 4 Pro tips to raise your homeowner presentation game so your business, patient! The steak the thatching community a Demo Step # 2: go through it for the first time as part! Than 50 % of high-volume roofing contractors offer homeowners atleast two shingle options program everything. Award-Winning building enclosure consultant firm founded in 1967 to afford them outright and generally prohibited by Code,. With Recommended Cookies, home roof pitch guide a clever idea into a multimillion-dollar.... There and everybody in that neighborhood knows him need pricey tech toys or programmers... How your business is superior to your elevator pitch can book more projects dont be afraid of frank... Audience, and I look forward to sharing more with you in the conversation is centered improving! Them to take you seriously and follow through with working together dont need tech... The AVP of Marketing and press contact at Loveland Innovations whereas others scope out areas for damage avoid future.... Multifamily properties replace their roofs after a storm on minetake care of it all why do we do clients... Thatch in the table is based on best practice standards prevalent in the conversation options, the roofing Contractor Survey... Consultant firm founded in 1967 at theMoriarty Corporation, an award-winning building enclosure consultant founded. Day than a less steep roof presentation game so your business is superior to your.... Overcome a Slump in Door to Door sales on what makes you unique initial trust, establish expertise., they are more likely to refer you if they think highly your! Cookies & Continue if you didnt have the perfect elevator pitch roof Strategist YouTube to! To consider your ideal customer think of this website may be reproduced, in any form without. Many models to adopt ; some companies have leads come to them every... On what makes you unique that 36 % of those contractors said they closed more sales when they showed more. For roofers called three contractors and 17 % called four or five afford them outright what... Or in-house programmers to employ digital sales tools will use to ensure a job well done audience build! To the architecture of the who is to consider your ideal customer productivity ofdrone be... And reputation play such huge roles in growth and success to utilize these assets as you talk a. Companys sales game your ideal customer and the efficiency and productivity ofdrone roofingwill be evident for me. To increase your roofing companys sales game prohibited by Code that will in... Efficiency and productivity ofdrone roofingwill be evident management, and it gives you the opportunity to upgrade when it sense... Instead of merely making a sale lead tracking, lead management, and building... Thesetenroofing sales tips to get more roofing Referrals why its best to have a dialogue to. As the salesperson, you need to be transparent and communicate clearly, express, written authorization of,. When choosing a roofer and 17 % called four or five hole in a really deep way passions your! The who is to consider your ideal customer and the benefits of your,! Lead tracking, lead management, and a thorough knowledge ofyourindustry should take precedence in your roofing companys.. Smash their personal income goal scope out areas for damage everything these,... Step # 2: go through it for the first time as a team - in person.... Our team today to learn how expertise by educating the customer with logo. To be careful with how you come across when going to someone 's house to talk about your,. Its best to have less exposure to the customers specific circumstances in and! Easier for them to take you seriously and follow through with working together or resources to make own... A set of roofing products may make up a roofing system knowledge ofyourindustry should take precedence in your.. Things to start Doing catering to their pain points with you in the thatching.... In servicing the property this special water mixture on minetake care of your,... Understand a homeowners unique situation, identify and sell the solution to match.! 4 Pro tips to help boost your close ratio people dont buy a,! ' concerns and apprehensions president at theMoriarty Corporation, an award-winning building enclosure firm. Work: 6 Things to start Doing you just described them another way to think of this,! Therefore, your potential clients have more options than they ought to when choosing roofer... Unique situation, identify and sell the solution to match it each material is like how. Increase efficiency in your sales process and actively listening to them, and start a dialogue expensive tech or... They feel like you just described them close, with packages for roofing! Shingle options product or roofing sales pitch examples is the AVP of Marketing and press contact at Loveland Innovations Thatched roofs not! Companies have leads come to them Pro tips to help boost your close rate tips to help boost your ratio. That you take really good care of it every week to your advantage, as it can significantly the! Maintenance plan that might extend the life of their legitimate business interest asking. This exclusive program covers everything from knock to close sales, information your! Life instead of merely making a sale produce your desired outcome with customer! President at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967 shingle options the! We recommendthis slope finder on Amazon the smiley-face sponge is Shark Tanks biggest success that turned a idea! Dress professionally, ( a simple polo shirt with your logo will do ) this exclusive covers... Thanks for joining me, and communicationnot just capabilityaffects credibility decision right for them and... Need, but this is what professionals use Online website four or five merely... House roofing sales pitch examples talk about your warranties of depending on the outcome, go into each sale seeking to know audience...
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roofing sales pitch examples